Boyne Valley tourism route launched
on 28/02/2013 15:02:15
World-renowned heritage sites including Newgrange as well as Trim Castle, Monasterboice, Slane Castle and Mellifont Abbey are among 22 historic attractions on the drive.
Tourism Minister Leo Varadakar said 220,000 euro was poured into the project to create a "single package" which can be promoted in Ireland and around the world.
"A significant number of tourists are interested in culture and heritage on their travels, and tours like this are particularly popular with British visitors," he said.
"This route will place the Boyne Valley firmly on their list of options."
The Boyne Valley Drive runs 225km through counties Meath and Louth and includes a number of "hidden gems" as well as well-known tourist draws.
Signage along the route has almost been completed while plans are under way for a review of the layout and design of the main sites of interest, according to Failte Ireland.
Kevin Moriarty, local Head of Operations for Failte Ireland, said: "This new route - with its strong brand and emphasis on our cultural heritage - gives tourism in the north east a compelling hook to lure the extra visitors and revenue that this region is well placed to deliver."
The state tourism agency said the Boyne drive was already receiving visits and interest from overseas tour operators.