Boost for clothes brand Superdry

on 11/09/2012 09:40:35

Superdry owner SuperGroup reported resilient UK sales today in the face of unseasonal weather conditions and aggressive promotions on the high street.

The group, which has 81 UK retail stores, said total sales in the 13 weeks to July 29 were up 20% at £40.2m (€50.2M), while like-for-like sales rose by 1.7%.

The company, which was founded in Cheltenham in 1985 by chief executive Julian Dunkerton, said its sales of jackets, gilets and sweatshirts proved that the Superdry range offered a degree of protection against the weather.

Supergroup has endured a stormy period, in which its chief executive of wholesale and international stepped down, annual profits fell by 15% and it was forced to slow expansion plans.