Digital setback for Ladbrokes
on 26/09/2013 08:53:48
The group, which has around 2,700 shops, including some outlets in Ireland, said it was disappointed its online figures were "still not where we anticipated they would be".
Shares dropped 10% following the latest downbeat update from the chain, which recently posted a 50% drop in half-year profits.
It offered some encouragement for investors by reporting improved trading in its shop estate, with a recovery in footfall and a significant improvement in the amounts staked over the counter.
Ladbrokes recently announced a tie-up with gaming software firm Playtech in an effort to address its underperformance in digital gaming.
But the company admitted there was still a lack of competitiveness in its sportsbook, while there has been a greater disruptive impact from the work needed to grow digital for the long-term.
It believes that digital profits will be in the range of £10m-£14m, compared with the City's forecast of around £27.5m.
Chief executive Richard Glynn said: "We remain confident that the strong foundations we are putting in place will drive performance during 2014 and beyond."